Ways to use crowdsourcing in your businessWant to gain a new perspective into the minds of customers? Why not ask customers directly? Crowdsourcing is a great way to engage directly with your best customers to learn more about their needs and desires. Feedback in the form of comments, suggestions and ideas can help you and your team design new products and services. Also, listening to your customers and acting on their suggestions creates customer loyalty.
Instead of spending a large portion of your marketing budget on research, focus groups or surveys, go directly to the source. Provide a place on your website that allows customers to post comments and suggestions. This way, everyone has a chance to give their opinion and hopefully create positive change for your business.
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