Invest in crowdsourcing tools to better communicate with customersSmall business owners, marketing and public relations departments all rely on customer feedback in the form of focus groups, satisfaction surveys, comment cards and email to compel customers to remain loyal. Crowdsourcing tools such as interactive information gathering forums also help businesses understand their customer's wants and needs. Comments, ideas and feedback provide a steady stream of valuable information that can be used to expand product lines, create new services and maintain a strong relationship with customers.
In addition to allowing customers to leave feedback, consider allowing them to vote on the ideas of others. These tools push the most popular ideas to the top of the list so these ideas are readily available for business owners and others. Instead of wading through endless emails, use these tools to streamline the process to find only the best ideas.
Use the FeedbackRoad crowdsourcing tool to collect customer feedback.